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Checkout Reimagine: An Innovative AI Photo App by MyHeritage

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Reimagine by MyHeritage takes your family photos to the next level!

Reimagine by MyHeritage takes your family photos to the next level with its powerful scanning capabilities and use of AI

We’re excited to announce the launch of Reimagine, a groundbreaking new mobile app for family photos. Reimagine harnesses the power of MyHeritage’s world-class AI technologies for improving historical photos, and boasts a powerful photo scanner that enables high-speed scanning of entire album pages. Reimagine is available on both iOS and Android.

Watch the cool video below for a taste of what Reimagine can do:

The first step to digitally preserving family photos stored in photo albums and shoe boxes is to scan them. To meet this need, Reimagine is a one-stop-shop where you can scan, improve, and share your photos, and indulge that sweet sense of nostalgia. Reimagine comes with a state-of-the-art, multi-page scanner feature developed by MyHeritage’s AI team. This enables quick and easy scanning of entire album pages or multiple standalone photos in a single tap. The scanner then uses cutting-edge, cloud-based AI technology to automatically detect the individual photos and crop them, saving hours of work traditionally required with other scanners. Scanned photos are saved in an album within the app and backed up to an account on MyHeritage.

In just a few taps, an old, damaged black and white photo can be scanned and beautifully restored, enhanced, colorized, and even animated. The improved photos, or their original scanned versions, can easily be shared with family and friends on social media, or through your family site on MyHeritage.

Why Reimagine?

Many users who first encountered MyHeritage thanks to features like Deep Nostalgia™ and MyHeritage In Color™ expressed interest in a photo-centric app with a more affordable, photos-only subscription.

Reimagine meets this need, enabling you to preserve, improve, and share family photos, all from a standalone photo app. Its sleek design and functionality make the app easy to use, and with its best-in-class scanner, storage capacity, and AI photo enhancement tools, Reimagine is the ideal home for cherished family photos old and new. For details about Reimagine’s affordable subscription plans, see the section on cost below.

Reimagine currently supports 11 languages: English, French, German, Spanish, Dutch, Danish, Portuguese (Brazil), Swedish, Norwegian, Italian, and Finnish. Additional languages will be added in the future.

Integration with MyHeritage

If you already have a MyHeritage account, log in to Reimagine using the same email and password that you use on MyHeritage. Users who manage multiple family sites can direct their photos to the family site of their choice, or create a new, dedicated family site for Reimagine, if they prefer to keep the photos separate from their MyHeritage family site.

The advantage of associating the app with an existing family site is that relatives who are members of your family site will be able to see all of the content you add or create with Reimagine. In addition, all photos stored in the selected family site on MyHeritage will be available for improvement on the app, and tagged faces will be searchable.

The new photo scanner feature is exclusive to Reimagine, and is not available on the MyHeritage mobile app. We developed Reimagine as a dedicated, photos-only app, and while we’ve made many of our celebrated photo features available on both platforms, we also want to differentiate Reimagine as a standalone destination for nostalgic photos. This means that in the future we may add new features and experiences that are exclusive to Reimagine.

Responsible AI

As part of MyHeritage’s commitment to responsible and ethical AI, special icons are added to the bottom left of photos that were enhanced using AI features. We implemented this practice when we released the photo features on MyHeritage, and we’ve applied the same icons — a palette, a magic wand, a moving ball, and a bandage — on Reimagine. The palette indicates a photo that was colorized or had its colors restored, the magic wand represents enhancement, the moving ball, animation, and the bandage, repair.

These icons enable users, as well as anyone with whom they share the photos, to easily distinguish between an original photo and one that’s been improved using AI. The icons also appear on the photo thumbnails in the albums, so you can easily spot which photos have had one or more features applied. Original photos are never modified or replaced; improved photos always “piggyback” on the original and are stored separately.

Cost

Anyone can scan a limited number of album pages for free, to experience the power of the photo scanner. Improving a limited number of photos using the photo features is also free. Beyond that, scanning and improving an unlimited number of photos requires a subscription.

A yearly Reimagine subscription costs only $49.99 (or equivalent in local currency) and begins with a 7-day free trial, so users can experience the app before they commit. A monthly subscription costs $7.99/month and does not come with a free trial. Both plans include unlimited use of all Reimagine features.

Users with a MyHeritage Complete plan can colorize, enhance, animate, and repair unlimited photos on Reimagine, and enjoy unlimited photo storage. Scanning full album pages is a new feature that is unique to the Reimagine app, so to scan an unlimited number of photos, a subscription to Reimagine is required even for Complete subscribers. For an introductory period, we’re offering Complete subscribers a discount of 25% off the Reimagine annual plan.

Looking ahead

Reimagine was just launched, and we’re already working on exciting new features and improvements, including better tools for photo organization, photo tagging, and sharing. Have a suggestion, feedback, or a great idea for a new feature? Do you have a need that is not addressed, such as scanning negatives or slides? We’d love to hear from you! You can contact us within the app by tapping Menu > Send feedback, or email our Product team at reimagineappfeedback@myheritage.com. Who knows? Your feedback may impact future versions of the app!

We encourage you to share Reimagine with your family and friends, rate the app in the App Store and Google Play, and let us know what you think.

©2023, copyright Thomas MacEntee. All rights reserved

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